The Heart of Change: Real-Life Stories of How People Change their Organizations
John Kotter and co-author Dan Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation:...
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Boston, Massachusetts
Harvard Business Review Press
2002
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| Περίληψη: | John Kotter and co-author Dan Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior? |
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| Φυσική περιγραφή: | xvii, 188 p. |
| ISBN: | 9781422187333 |