The Heart of Change: Real-Life Stories of How People Change their Organizations

John Kotter and co-author Dan Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation:...

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Opis bibliograficzny
1. autor: Kotter, John P.
Kolejni autorzy: Cohen, Dan S.
Format: Książka
Język:angielski
Wydane: Boston, Massachusetts Harvard Business Review Press 2002
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Opis
Streszczenie:John Kotter and co-author Dan Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?
Opis fizyczny:xvii, 188 p.
ISBN:9781422187333