Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed $5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Leke, Acha
Rannpháirtithe: Chironga, Mutsa, Desvaux, Georges
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: Boston, Massachesutts Harvard Business Review Press 2018
Ábhair:
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

MARC

LEADER 00000nam a22000007a 4500
008 210212b ||||| |||| 00| 0 eng d
952 |0 0  |1 0  |2 ddc  |4 0  |6 330_960000000000000_LEK  |7 0  |9 11964  |a 50008178  |b 50008178  |d 2020-02-13  |e The Book Syndicate Hyderabad  |g 1250.00  |l 0  |o 330.96 LEK  |p J5039  |r 2021-02-12 00:00:00  |w 2021-02-12  |y BK 
999 |c 6729  |d 6729 
020 |a 9781633694408 
082 |a 330.96  |b LEK 
100 |a Leke, Acha  |9 7825 
245 |a Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market 
260 |a Boston, Massachesutts   |b Harvard Business Review Press  |c 2018 
300 |a xvi, 222 p.  
520 |a Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed $5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India's. That points to exciting opportunities for global and Africa-based companies looking to access new growth markets--and to build large, profitable businesses in sectors ranging from resources to manufacturing to services. Their momentum will be fuelled by Africa's young and fast-growing population and by the rapid adoption of technology across the continent. But Africa's business environment remains poorly understood and known to many executives in the West only by its reputation for complexity, contradiction, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects, and helps executives understand and seize the opportunities for building profitable, sustainable businesses. The authors--Acha Leke, Mutsa Chironga, and Georges Desvaux--are senior leaders in McKinsey's African offices and draw on in-depth proprietary research by the McKinsey Global Institute as well as their own extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent. 
650 |a Business Enterprises - Africa  |9 7826 
650 |a Capitalism - Africa  |9 7827 
650 |a Africa - Economic conditions - 1960-  |9 7828 
650 |a Economic Development - Africa  |9 7829 
700 |a Chironga, Mutsa  |9 7830 
700 |a Desvaux, Georges  |9 7831