Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed $5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India...

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Auteur principal: Leke, Acha
Autres auteurs: Chironga, Mutsa, Desvaux, Georges
Format: Livre
Langue:anglais
Publié: Boston, Massachesutts Harvard Business Review Press 2018
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