All the Right Moves: A Guide to Crafting Breakthrough Strategy
"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as cus...
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachesutts
Harvard Business Review Press
2000
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