All the Right Moves: A Guide to Crafting Breakthrough Strategy

"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as cus...

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Dades bibliogràfiques
Autor principal:	Markides, Constantinos C.
Format:	Llibre
Idioma:	anglès
Publicat:	Boston, Massachesutts Harvard Business Review Press 2000
Matèries:	Strategic Planning Technological Innovations - Economic Aspects
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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