All the Right Moves: A Guide to Crafting Breakthrough Strategy

"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as cus...

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Bibliografiske detaljer
Hovedforfatter: Markides, Constantinos C.
Format: Bog
Sprog:engelsk
Udgivet: Boston, Massachesutts Harvard Business Review Press 2000
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