The Experience Economy: Competing for Customer Time, Attention, and Money

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connect...

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書目詳細資料
主要作者:	Pine, B. Joseph
其他作者:	Gilmore, James H.
格式:	圖書
語言:	英语
出版:	Boston, Massachesutts Harvard Business Review Press 2020
主題:	Diversification in Industry Marketing Customer Services Production Management
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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