The Experience Economy: Competing for Customer Time, Attention, and Money
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connect...
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| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Boston, Massachesutts
Harvard Business Review Press
2020
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