Winning the Story Wars: Why Those who Tell--and Live--the best Stories will Rule the Future
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved mind...
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| Format: | Book |
| Language: | English |
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Boston, Massachesutts
Harvard Business Review Press
2012
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_802000000000000_SAC |7 0 |9 11990 |a 50008178 |b 50008178 |d 2020-02-13 |e The Book Syndicate Hyderabad |g 1799.00 |l 1 |o 658.802 SAC |p J5065 |r 2023-09-04 00:00:00 |s 2023-08-18 |w 2021-02-18 |y BK | ||
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| 020 | |a 9781422143568 | ||
| 082 | |a 658.802 |b SAC | ||
| 100 | |a Sachs, Jonah |9 7901 | ||
| 245 | |a Winning the Story Wars: Why Those who Tell--and Live--the best Stories will Rule the Future | ||
| 260 | |a Boston, Massachesutts |b Harvard Business Review Press |c 2012 | ||
| 300 | |a viii, 264 p. | ||
| 520 | |a "The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz." | ||
| 650 | |a Marketing - Social Aspects |9 7122 | ||
| 650 | |a Storytelling - Psychological Aspects |9 7902 | ||
| 650 | |a Social Media |9 7903 | ||