Winning the Story Wars: Why Those who Tell--and Live--the best Stories will Rule the Future
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved mind...
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| Formato: | Libro |
| Idioma: | inglés |
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Boston, Massachesutts
Harvard Business Review Press
2012
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