Competing on Analytics: The New Science of Winning

"In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities. They're now building their co...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Davenport, Thomas H.
مؤلفون آخرون: Harris, Jeanne G.
التنسيق: كتاب
اللغة:الإنجليزية
منشور في: Boston, Massachesutts Harvard Business Review Press 2017
الموضوعات:
الوسوم: إضافة وسم
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الوصف
الملخص:"In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities. They're now building their competitive strategies around data-driven insights that are, in turn, generating impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy senior leaders and powerful information technology."
وصف المادة:Foreword by Abney, David L.
وصف مادي:xi, 297 p.
ردمك:9781633693722