Competing on Analytics: The New Science of Winning

"In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities. They're now building their co...

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Chi tiết về thư mục
Tác giả chính: Davenport, Thomas H.
Tác giả khác: Harris, Jeanne G.
Định dạng: Sách
Ngôn ngữ:Tiếng Anh
Được phát hành: Boston, Massachesutts Harvard Business Review Press 2017
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Miêu tả
Tóm tắt:"In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities. They're now building their competitive strategies around data-driven insights that are, in turn, generating impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy senior leaders and powerful information technology."
Mô tả sách:Foreword by Abney, David L.
Mô tả vật lý:xi, 297 p.
số ISBN:9781633693722