Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy
"We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises--no matter how their customers interact with them. But organizations no long...
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| Язык: | английский |
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Boston, Massachesutts
Harvard Business Review Press
2015
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