APA (7th ed.) Citation

Zook, C. (2004). Beyond the Core: Expand Your Market without Abandoning Your Roots. Harvard Business Review Press.

Chicago Style (17th ed.) Citation

Zook, Chris. Beyond the Core: Expand Your Market Without Abandoning Your Roots. Boston, Massachesutts: Harvard Business Review Press, 2004.

MLA (9th ed.) Citation

Zook, Chris. Beyond the Core: Expand Your Market Without Abandoning Your Roots. Harvard Business Review Press, 2004.