Zook, C. (2004). Beyond the Core: Expand Your Market without Abandoning Your Roots. Harvard Business Review Press.
Citación estilo ChicagoZook, Chris. Beyond the Core: Expand Your Market Without Abandoning Your Roots. Boston, Massachesutts: Harvard Business Review Press, 2004.
Cita MLAZook, Chris. Beyond the Core: Expand Your Market Without Abandoning Your Roots. Harvard Business Review Press, 2004.
Warning: These citations may not always be 100% accurate.