Beyond the Core: Expand Your Market without Abandoning Your Roots
Annotation Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy. Annotation All companies must grow to survive-but only one in five growth strategies succeeds. InProfit from the Core, strategy expert Chris Zook revealed how to grow profit...
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Boston, Massachesutts
Harvard Business Review Press
2004
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