Beyond the Core: Expand Your Market without Abandoning Your Roots

Annotation Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy. Annotation All companies must grow to survive-but only one in five growth strategies succeeds. InProfit from the Core, strategy expert Chris Zook revealed how to grow profit...

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Bibliografiske detaljer
Hovedforfatter: Zook, Chris
Format: Bog
Sprog:engelsk
Udgivet: Boston, Massachesutts Harvard Business Review Press 2004
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