Beyond the Core: Expand Your Market without Abandoning Your Roots
Annotation Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy. Annotation All companies must grow to survive-but only one in five growth strategies succeeds. InProfit from the Core, strategy expert Chris Zook revealed how to grow profit...
Kaydedildi:
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Materyal Türü: | Kitap |
Dil: | İngilizce |
Baskı/Yayın Bilgisi: |
Boston, Massachesutts
Harvard Business Review Press
2004
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Konular: | |
Etiketler: |
Etiketle
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NMIMS Hyderabad -
Yer Numarası: |
658.406 ZOO |
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Kopya Bilgisi | Kütüphanede Rezerve |