Blue Ocean Classics

"W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harv...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Kim, W. Chan
Beste egile batzuk: Mauborgne, Renée
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: Boston, Massachesutts Harvard Business Review Press 2019
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