Blue Ocean Classics
"W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harv...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Boston, Massachesutts
Harvard Business Review Press
2019
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
NMIMS Hyderabad -
| Cote: |
658.802 KIM |
|---|---|
| Exemplaire | Disponible Réserver |