The Medici Effect: What Elephants and Epidemics can Teach us about Innovation
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how bre...
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Boston, Massachesutts
Harvard Business Review Press
2017
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