Sales and Distribution Management

The third edition of Sales and Distribution Management is a comprehensive textbook, which has been updated and enlarged with new chapters. Specially designed to meet the requirements of management students specializing in sales and marketing, it gives a balanced presentation of the concepts of sales...

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Bibliographic Details
Main Author: Panda, Tapan K.
Other Authors: Sahadev, Sunil
Format: Book
Language:English
Published: New Delhi Oxford University Press 2019
Edition:3rd ed.
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Summary:The third edition of Sales and Distribution Management is a comprehensive textbook, which has been updated and enlarged with new chapters. Specially designed to meet the requirements of management students specializing in sales and marketing, it gives a balanced presentation of the concepts of sales and distribution through examples and cases.
Physical Description:xiii, 489 p.
ISBN:9780199499045
0199499047