APA (7th ed.) Citation

Sissors, J. Z., & Baron, R. B. (2010). Advertising Media Planning (7th.). Mcgraw HIll.

Chicago Style (17th ed.) Citation

Sissors, Jack Z., and Roger B. Baron. Advertising Media Planning. 7th. New Delhi: Mcgraw HIll, 2010.

MLA (9th ed.) Citation

Sissors, Jack Z., and Roger B. Baron. Advertising Media Planning. 7th. Mcgraw HIll, 2010.