Cita APA (7a ed.)

Sissors, J. Z., & Baron, R. B. (2010). Advertising Media Planning (7th.). Mcgraw HIll.

Cita Chicago Style (17a ed.)

Sissors, Jack Z., y Roger B. Baron. Advertising Media Planning. 7th. New Delhi: Mcgraw HIll, 2010.

Cita MLA (9a ed.)

Sissors, Jack Z., y Roger B. Baron. Advertising Media Planning. 7th. Mcgraw HIll, 2010.