Advertising and Integrated Marketing Communications

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Bibliographic Details
Main Author:	Shah, Kruti
Format:	Book
Language:	English
Published:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2019
Subjects:	Advertising Sales Promotion Communication in Marketing
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100		\|a Shah, Kruti \|9 8206
245		\|a Advertising and Integrated Marketing Communications
260		\|a Chennai \|b McGraw Hill Education (India) Pvt. Ltd. \|c 2019
300		\|a xxviii, 889 p.
650		\|a Advertising \|9 8163
650		\|a Sales Promotion \|9 7460
650		\|a Communication in Marketing \|9 7489