Aaker on Branding: 20 Principles That Drive Success

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Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it...

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Opis bibliograficzny
1. autor:	Aaker, David
Format:	Książka
Język:	angielski
Wydane:	New Delhi SAGE Publications India Pvt. Ltd. 2015
Hasła przedmiotowe:	Branding - Marketing Brand Name Poducts - Management
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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