Aaker on Branding: 20 Principles That Drive Success
Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it...
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New Delhi
SAGE Publications India Pvt. Ltd.
2015
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