Παραπομπή σε μορφή APA (7η εκδ.)

Keller, K. L., Swaminathan, V., Parameswaram, A. M. G., & Jacob, I. (2020). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th ed.). Pearson India Education Pvt. Ltd.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Keller, Kevin Lane, Vanitha Swaminathan, Ambi M. G. Parameswaram, και Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. New Delhi: Pearson India Education Pvt. Ltd, 2020.

Παραπομπή σε μορφή MLA (9th εκδ.)

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Pearson India Education Pvt. Ltd, 2020.