Keller, K. L., Swaminathan, V., Parameswaram, A. M. G., & Jacob, I. (2020). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th ed.). Pearson India Education Pvt. Ltd.
Style de citation Chicago (17e éd.)Keller, Kevin Lane, Vanitha Swaminathan, Ambi M. G. Parameswaram, et Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. New Delhi: Pearson India Education Pvt. Ltd, 2020.
Style de citation MLA (9e éd.)Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Pearson India Education Pvt. Ltd, 2020.
Attention : ces citations peuvent ne pas être correctes à 100%.