Keller, K. L., Swaminathan, V., Parameswaram, A. M. G., & Jacob, I. (2020). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th ed.). Pearson India Education Pvt. Ltd.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKeller, Kevin Lane, Vanitha Swaminathan, Ambi M. G. Parameswaram, और Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. New Delhi: Pearson India Education Pvt. Ltd, 2020.
एमएलए (9वां संस्करण) प्रशस्ति पत्रKeller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Pearson India Education Pvt. Ltd, 2020.
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