Keller, K. L., Swaminathan, V., Parameswaram, A. M. G., & Jacob, I. (2020). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th ed.). Pearson India Education Pvt. Ltd.

Keller, Kevin Lane, Vanitha Swaminathan, Ambi M. G. Parameswaram, and Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. New Delhi: Pearson India Education Pvt. Ltd, 2020.

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Pearson India Education Pvt. Ltd, 2020.