Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Podrobná bibliografie
Hlavní autor:	Keller, Kevin Lane
Další autoři:	Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	New Delhi Pearson India Education Pvt. Ltd. 2020
Vydání:	5th ed.
Témata:	Brand Name Products - Management Product Management
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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