Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Détails bibliographiques
Auteur principal:	Keller, Kevin Lane
Autres auteurs:	Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Format:	Livre
Langue:	anglais
Publié:	New Delhi Pearson India Education Pvt. Ltd. 2020
Édition:	5th ed.
Sujets:	Brand Name Products - Management Product Management
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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