Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Pokaži ostale verzije (15)

Spremljeno u:

Bibliografski detalji
Glavni autor:	Keller, Kevin Lane
Daljnji autori:	Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi Pearson India Education Pvt. Ltd. 2020
Izdanje:	5th ed.
Teme:	Brand Name Products - Management Product Management
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Slični predmeti

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2012)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2013)

Strategic Brand Management
od: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Izdano: (2008)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2020)

The New Strategic Brand Management
od: Kapferer, Jean Noel
Izdano: (2009)

The New Strategic Brand Management
od: Kapferer, Jean Noel
Izdano: (2009)

Strategic brand management : building, measuring, and managing brand equity
od: Keller, Kevin Lane
Izdano: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2015)

Building Strong Brands
od: Aaker, David A
Izdano: (1996)

Building Strong Brands
Izdano: (1996)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
od: Keller, Kevin Lane
Izdano: (2009)

Strategic brand management : building, measuring, and managing brand equity
od: Keller, Kevin Lane
Izdano: (2022)

Brand immortality
od: Pringle, Hamish
Izdano: (2009)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
od: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Izdano: (2016)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
od: KELLER KEVIN LANE
Izdano: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
od: KELLER KEVIN LANE
Izdano: (2008)

The New Strategic Brand Management
od: Kapferer, Jean Noel
Izdano: (2012)

Building Strong Brands
od: Aaker David A
Izdano: (1996)

Advanced Brand Management
od: Temporal, Paul
Izdano: (2010)

Building Brand Value : five steps to building powerful brands
od: Parameswaran M.G
Izdano: (2006)

Building strong brands
od: Aaker, David A.
Izdano: (2010)

United We Brand
od: Moser Mike
Izdano: (2003)

Managing Brand Equity : Capitalizing on the value of a brand name
od: Aaker David A.
Izdano: (1991)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kvin Lane
Izdano: (2015)

Brand Breakout
od: Kumar, Nirmalya
Izdano: (2013)

From Brand Vision to Brand Evaluation
od: Chernatony, Leslie de
Izdano: (2006)

Origin of Brands
od: Ries Al
Izdano: (2004)

Living Brands
od: Nadeau, Raymond A.
Izdano: (2007)

Designing world class BRANDS (Audio Book)
od: Naware, Ravi
Izdano: (2004)

New Strategic Brand Management : Advanced insights & strategic thinking
od: Kapferer J N
Izdano: (2015)

Brand Bubble: Looming Crisis in Brand Value
od: Gerzema John
Izdano: (2008)

Best of Branding \: Best Practices in Corporate Branding
od: Gregory James R.
Izdano: (2004)

Brands and Branding
od: Brown, Stephen
Izdano: (2016)

Building Successful BRANDS in the 21st Century (Audio Book)
od: Muthuraman, B
Izdano: (2004)

Brand Called You
od: Montoya Peter
Izdano: (2003)