Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliografske podrobnosti
Glavni avtor:	Keller, Kevin Lane
Drugi avtorji:	Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Format:	Knjiga
Jezik:	angleščina
Izdano:	New Delhi Pearson India Education Pvt. Ltd. 2020
Izdaja:	5th ed.
Teme:	Brand Name Products - Management Product Management
Oznake:	Označite Brez oznak, prvi označite!

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