Belch, G. E., & Belch, M. A. P. (2022). Advertising and Promotion: An Integrated Marketing Communications Perspective (12ed.). McGraw Hill.
Citação norma ChicagoBelch, George E., and Michael A. Purani Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12ed. Chennai: McGraw Hill, 2022.
Citação norma MLABelch, George E., and Michael A. Purani Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12ed. McGraw Hill, 2022.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.