Advertising and Promotion: An Integrated Marketing Communications Perspective
Tallennettuna:
| Päätekijä: | |
|---|---|
| Muut tekijät: | |
| Aineistotyyppi: | Kirja |
| Kieli: | englanti |
| Julkaistu: |
Chennai
McGraw Hill
2022
|
| Painos: | 12ed |
| Aiheet: | |
| Tagit: |
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| 245 | |a Advertising and Promotion: An Integrated Marketing Communications Perspective | ||
| 250 | |a 12ed | ||
| 260 | |a Chennai |b McGraw Hill |c 2022 | ||
| 300 | |a xxxi, 712p | ||
| 650 | |a Sales Promotion; Communication in Marketing; Advertising |9 8852 | ||
| 700 | |a Belch, Michael A. |a Purani, Keyoor |9 8853 | ||
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