Advertising and Promotion: An Integrated Marketing Communications Perspective
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Hovedforfatter: | Belch, George E. |
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Andre forfattere: | Belch, Michael A. Purani, Keyoor |
Format: | Bog |
Sprog: | engelsk |
Udgivet: |
Chennai
McGraw Hill
2022
|
Udgivelse: | 12ed |
Fag: | |
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Lignende værker
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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