APA (7th ed.) Citation

Wirtz, J., & Lovelock Christopher Chatterjee Jayanta Das Gopal. (2019). Essentials of Services Marketing (3rd.). Pearson.

Chicago Style (17th ed.) Citation

Wirtz, Jochen, and Lovelock Christopher Chatterjee Jayanta Das Gopal. Essentials of Services Marketing. 3rd. Noida: Pearson, 2019.

MLA (9th ed.) Citation

Wirtz, Jochen, and Lovelock Christopher Chatterjee Jayanta Das Gopal. Essentials of Services Marketing. 3rd. Pearson, 2019.