Cita APA (7a ed.)

Wirtz, J., & Lovelock Christopher Chatterjee Jayanta Das Gopal. (2019). Essentials of Services Marketing (3rd.). Pearson.

Cita Chicago Style (17a ed.)

Wirtz, Jochen, y Lovelock Christopher Chatterjee Jayanta Das Gopal. Essentials of Services Marketing. 3rd. Noida: Pearson, 2019.

Cita MLA (9a ed.)

Wirtz, Jochen, y Lovelock Christopher Chatterjee Jayanta Das Gopal. Essentials of Services Marketing. 3rd. Pearson, 2019.