Wirtz, J., & Lovelock Christopher Chatterjee Jayanta Das Gopal. (2019). Essentials of Services Marketing (3rd.). Pearson.
Citação norma ChicagoWirtz, Jochen, and Lovelock Christopher Chatterjee Jayanta Das Gopal. Essentials of Services Marketing. 3rd. Noida: Pearson, 2019.
Citação norma MLAWirtz, Jochen, and Lovelock Christopher Chatterjee Jayanta Das Gopal. Essentials of Services Marketing. 3rd. Pearson, 2019.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.