Wirtz, J., & Lovelock Christopher Chatterjee Jayanta Das Gopal. (2019). Essentials of Services Marketing (3rd.). Pearson.
Chicago Style (17th ed.) CitationWirtz, Jochen, and Lovelock Christopher Chatterjee Jayanta Das Gopal. Essentials of Services Marketing. 3rd. Noida: Pearson, 2019.
MLA citiranjeWirtz, Jochen, and Lovelock Christopher Chatterjee Jayanta Das Gopal. Essentials of Services Marketing. 3rd. Pearson, 2019.
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