Wirtz, J., & Lovelock Christopher Chatterjee Jayanta Das Gopal. (2019). Essentials of Services Marketing (3rd.). Pearson.
Chicago Style (17. basım) AtıfWirtz, Jochen, ve Lovelock Christopher Chatterjee Jayanta Das Gopal. Essentials of Services Marketing. 3rd. Noida: Pearson, 2019.
MLA (9th ed.) AtıfWirtz, Jochen, ve Lovelock Christopher Chatterjee Jayanta Das Gopal. Essentials of Services Marketing. 3rd. Pearson, 2019.
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