Business research methods

Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.

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Bibliographic Details
Main Author: Zikmund, William G.
Format: Book
Language:English
Published: Mason, OH Thomson/South-Western 2003
Edition:7th ed
Subjects:
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Description
Summary:Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.
Physical Description:xix,748p
ISBN:9780030350849