Business research methods

Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.

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Détails bibliographiques
Auteur principal: Zikmund, William G.
Format: Livre
Langue:anglais
Publié: Mason, OH Thomson/South-Western 2003
Édition:7th ed
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Description
Résumé:Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.
Description matérielle:xix,748p
ISBN:9780030350849