Consumer Behavior

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Bibliographic Details
Main Author:	Schiffman, Leon G.
Other Authors:	Wisenblit, Joseph, Kumar, S. Ramesh
Format:	Book
Language:	English
Published:	New Delhi Pearson Education India Pvt. Ltd. 2019
Edition:	12th ed.
Subjects:	Motivation Research - Marketing Consumer Behavior Decision Making - Marketing Ethics Marketing Consumer - Communication Business Policy - Consumer Perception
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