Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Delhi
Tata McGraw-Hill
2003
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| Edició: | 2nd ed |
| Matèries: | |
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| Sumari: | Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures |
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| Descripció física: | 494p |
| ISBN: | 9780070528055 |