Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
New Delhi
Tata McGraw-Hill
2003
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| संस्करण: | 2nd ed |
| विषय: | |
| टैग: |
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| सारांश: | Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures |
|---|---|
| भौतिक वर्णन: | 494p |
| आईएसबीएन: | 9780070528055 |