Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
保存先:
| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
New Delhi
Tata McGraw-Hill
2003
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| 版: | 2nd ed |
| 主題: | |
| タグ: |
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| 要約: | Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures |
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| 物理的記述: | 494p |
| ISBN: | 9780070528055 |