Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Формат: | Ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
New Delhi
Tata McGraw-Hill
2003
|
| Хэвлэл: | 2nd ed |
| Нөхцлүүд: | |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
| Тойм: | Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures |
|---|---|
| Биет тодорхойлолт: | 494p |
| ISBN: | 9780070528055 |